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How do I add schema markup?

Last checked 31 Aug 2026

Short answer

Ask Lovable to add JSON-LD structured data (schema.org markup) relevant to your page type — e.g. Organization, Product, Article or FAQ — inserted as a script tag in the page head.

What schema markup is for

Structured data (usually written as JSON-LD) tells search engines explicitly what a page represents — a product with a price, an article with an author, a business with opening hours, an FAQ with questions and answers. It can unlock rich results (star ratings, FAQ dropdowns, price info) in Google search.

How to add it

Add JSON-LD schema markup for [Organization / Product / Article / FAQPage] to this page, including [name, price, description, etc.], inserted in the page head.

A minimal example for a business:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme Studio",
  "url": "https://yourdomain.com"
}
</script>

Choosing the right type

Page type Schema type
Homepage/business info Organization or LocalBusiness
Product page Product (with offers for price)
Blog post Article or BlogPosting
FAQ page FAQPage
Recipe, event, review Recipe, Event, Review respectively

Verifying it

After publishing, test the live URL with Google's Rich Results Test (search.google.com/test/rich-results) to confirm the markup is valid and eligible for rich results — don't assume it's correct just because it renders without errors.

What usually goes wrong

  • Schema data that doesn't match the visible page content (e.g. a price in schema that differs from what's shown) — Google can penalise this as misleading markup.
  • Using the wrong @type for the content, which means it's ignored rather than enhancing results.
  • Copy-pasting the same Organization schema onto every single page instead of adding page-specific types (Product, Article) where relevant.

Sources

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